A premium Shopify fashion theme
Editorial fashion without the app stack. Three complete store worlds, conversion features built in, and measured 90+ mobile performance.
The proposition
Marque pairs a clear editorial point of view with the practical systems an apparel store uses every day: variant media, fabric swatches, size guides, quick view, campaign scheduling, recommendations and complete-look selling.
Every choice remains merchant-editable. The visual discipline is built in; the brand still belongs to you.
Three store worlds
Each preset changes the hierarchy, typography, motion and merchandising language—not merely the colour palette.
Living Atelier
Warm paper, double rules, caption plates and a fitting-room product page. Marque turns cloth, provenance and limited runs into part of the product story.
Sodium Night
Condensed type, high-contrast framing and decisive motion give release-led streetwear stores urgency without adding a heavy animation library.
Concrete Museum
Cool whites, architectural space and tall image ratios make Museum a disciplined frame for directional labels and editorial catalogues.
Motion with a reason
Poster-first video, restrained transitions and preset-specific motion preserve the campaign mood while respecting reduced-motion and data-saver preferences.
Measured on Shopify
Cold-browser mobile Lighthouse medians from an uploaded, production-infrastructure build—not a stripped local prototype.
Homepage
90 PerformanceCollection
95 PerformanceProduct page
90 PerformanceResults recorded 26 July 2026 using simulated mobile throttling. Individual runs vary with Shopify CDN conditions; medians are shown rather than best runs.
The commerce layer
Variant storytelling
Variant-specific media sets keep every colourway coherent from collection card to product page. Image swatches resolve through Shopify-native data first and remain accessible by label.
Complete the fitting
Pair a campaign image with live products, exact variant selectors and a single add-all action. Totals update as the shopper makes their choices.
Campaign control
Rotating announcements, countdown windows, a drop counter and free-shipping messages work together without forcing a merchant to republish the theme.
A lighter operating model
Marque includes the recurring fashion-store essentials that often arrive as separate subscriptions and scripts.
Indicative third-party app pricing, not a guaranteed saving. Some delivery services—such as automated restock emails—still require an app or Shopify Flow.
Merchant-editable by design
Colours, type, media, layouts, ratios, motion and feature toggles live in Shopify’s editor. Presets provide a confident starting point rather than a locked art direction.
See the difference in motion
Open each working Shopify preview and explore the homepage, collections, product page, search, menus and cart.
Coming exclusively to the Shopify Theme Store · $400
